A website needs regular website maintenance to function properly. There are many issues related to websites which need regular attention so that the website can remain unharmed by malicious attacks and can always remain updated with the latest information and content.
Regular website maintenance is the key to online sustainability. Website owners think that once their CMS website has been built, you don’t need to do anything more to it other than add content but that is just one aspect of the overall website maintenance.
The activities which fall under website maintenance may vary from client to client as many times some tasks are managed in-house by the client and some tasks they need to outsource.
Usually people invest a huge amount developing a good website and many times also spend on promoting the website online but in the name of maintenance they assume that only adding content is enough and as they can easily manage that via the CMS very little attention is paid to the other aspects of the website. Such as,
- Check for errors and broken links
- Check for security holes
- Install new tools, plugins and functions
- Update content
- Update back-end platfom and software patches
- Back up database and content, etc.
Today if you have a medium sized dynamic website or a large eCommerce website then while allocating budgets for SEO, PPC, Social Media, Content, etc. One needs to allocate a certain budget for the regular maintenance also. Else, such a cost cutting may prove to be ‘Penny Wise But Pound Foolish’.
If you are planning to invest in a small basic website or a medium size dynamic website or a large eCommerce website then please consider all these aspects before venturing out on the virtual sands for business. As many times individually each agency may be doing their bit but the overall success is a mirage because of the lack of coordination.
Hence all these activities can be managed in-house by having a dedicated team or outsource it to different specialized agencies by defining the scope of each agency very clearly and appoint a person in-house to co-ordinate with the different agencies to achieve holistic success or find a company which offers turnkey solutions and offers all these services under their hood.